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The 3rd book in the brand-new Million Dollar series by Alan Weiss from McGraw-Hill. Backed by the popular uber-coach Marshall Goldsmith, this book offers the detailed information of marketing, approach, and costs. Subjects consist of the distinction in between a customer and a purchaser; guidelines of privacy; how to considerably minimize labor strength; how to charge based upon worth; why accreditations and initials suggest absolutely nothing; and how to coach the most senior individuals. This is the only book of its kind integrating all of these components, composed by somebody who has coaches over 2,000executives and business owners all over the world.