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Early this year one of my most favorite printing clients, a large west coast real estate brokerage, emailed me a mailing list substantially larger than what they usually provide. A month later, the list was more than double the size, another month later it was even bigger, to the point where I thought they were going to have every person looking to sell their home in California on it.
Well, maybe not that big, but this sucker was getting huge at a very fast rate.
So me, the curious direct marketer, gets “Z” the head of their marketing on the phone and asks him what the heck they’re doing to get so many leads.
Not just because of the clever method, but because it was something even a struggling agent could start taking advantage of immediately. And as I kept thinking about it, like the 9×12 system, this extremely simple concept on the surface started revealing how complex and versatile it is under the skin.
What at first seems so simple to implement, actually requires some know-how to get started, that nearly all agents will lack–yet nearly all marketers can do easily.
will hold a tremendous amount of power at your fingertips.
The ability to generate leads, specifically listing leads for real estate agents and home improvement leads for remodelers, is something you will ALWAYS find a need for. The value of these leads can easily climb into the hundreds each, and I’ll show you how to generate them for peanuts, and even get them qualified (and some converted to actual appointments) — on autopilot.
Whether you choose to generate these for your own business, sell packages of leads on a monthly contract, or even just offer the solution via consulting you’re in tip-top shape with this method.
This is not pie-in-the-sky theory
It’s completely refined, proven, and currently in use by a brokerage that’s using it to break into new territory and dominate them by this method ALONE.
Even in a highly competitive market they’re literally capturing seller leads daily, qualifying them in the process, and converting a percentage to appointments without hardly lifting a finger.