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Your First 100 Million


The Value of Concern… the Reward of Braveness

As this guide goes to press, the monetary world is free falling by the worst financial disaster for the reason that Nice Despair.   Males of wealth and presumed integrity within the monetary world have dedicated treachery on a scale of uncounted billions of , affecting hundreds of thousands of “strange folks” across the globe.

Bernie Madoff is essentially the most despicable of those “pirates in pinstripe,” committing fraud of some $50 billion, deceiving even his closest associates and oldest associates.  By March 2009, Bernie was in custody whereas attorneys bickered over the bones of his frozen property, and he awaited his flip to plead responsible in court docket.  “So what?” say his victims.  “Our life financial savings have vanished.”

We can not change the previous, solely get better from it.  And maybe study its merciless classes.   The primary lesson is that this: the paralysis of worry can price dearly; whereas the rewards of decided braveness are incalculable.

Within the meantime, hid amid the carnage of monetary wreck, are some shares that dare to supply the prospect of revenue.   B2C, our personal investing group, for instance, is engaged extra in “contravesting” than investing – on the lookout for shares wherever on the planet which might be undervalued, largely paying dividends.  We expect this era of bear market is a wonderful alternative to succeed in boldly for the bargains which might be on the market.

Our recommendation, as you search to enterprise into the heady whitewaters of enterprise acquisition, dream crew constructing and Quantum Leap growth, is to take braveness.  Grasp chaos. Drive change.   And comply with the methodologies you’re about to learn.  Someday, earlier than you would have imagined, the monetary nightmare of the primary decade of this millennium will probably be a harsh however fading reminiscence.

And also you’ll have survived to be the tremendous success you knew you would be.

D e d i c a t i o n

Within the guide you’re about to learn, I speak concerning the significance of mentors as a Quantum Leap to knowledge.   Years in the past, as a younger sizzling shot within the company world, I discovered the secrets and techniques of tremendous success from three gents who mentored me at essential instances in my life.

Constantine “Costa” Gratsos had made his fortune as a lifelong affiliate of transport icon Aristotle Onassis.   He took a liking to me, grew to become my first mentor, and confirmed me methods to swim within the deep, harmful waters of enterprise.

Jim Newman, the enterprise visionary who created the time period “consolation zone” confirmed me methods to broaden my horizons.  Due to Jim, after I attended certainly one of his PACE Seminars in 1978, I moved out of my consolation zone at Bear Stearns and have become an excellent profitable oilman.

Jerry  Ormand was already a legendary Texas oilman once I met him.  But he took the time to introduce me to the positive factors of the oil enterprise, and methods to survive and prosper amid the chaos of a rough-and-tumble trade.

Jerry… Jim… “Costa”… this guide is gratefully devoted to you.

– Dan


By Dr Klaus Kleinfeld

Former CEO of  Siemens, AG.

Congratulations!  You might have chosen a rare guide that describes a step-by-step framework and methodology for constructing an excellent profitable enterprise from scratch, whereas attaining the talent units of a excessive efficiency particular person.  The precepts described on this guide are straight ahead, but very highly effective.  The writer, Daniel S. Peña, has put into easy phrases how he achieved success on the highest degree beginning with nothing greater than a dream and the fervour to succeed.  I strongly suggest Your First Hundred Million for individuals who have a dream, little or no capital, and want a highway map to construct a major internet value and obtain the lifetime of a excessive efficiency particular person.

It’s written in a mode that may ingratiate you to the writer, as a result of he tells it precisely like it’s, with no varnish or hesitation.  At instances it’s possible you’ll even be shocked by how he describes what it takes to be a excessive efficiency particular person and obtain your goals in in the present day’s tough and tumble ever altering enterprise surroundings.  He calls his precepts and methodology QLA, or Quantum Leap Benefit and it’s based mostly on his nearly 40-year private worldwide monitor file of success.

Over a few years Dan has develop into an excellent good friend.  I do know Dan’s feedback would possibly usually increase your eyebrow together with his candor.  Nevertheless you’ll really take pleasure in listening to what it takes to succeed from somebody who has actually lived it.  And you’ll inform this isn’t concept, as a result of he provides you actual examples from his life and people who he has coached and mentored.  Dan has operated in the identical actual world you do each day and succeeded towards all odds.  However extra importantly, numerous devotees have used QLA efficiently and achieved their goals and targets!

Learn this guide and I do know it may be step one in the direction of the conclusion of your goals and being a profitable excessive efficiency particular person.

All the easiest,

Klaus Kleinfeld


Your Quantum Leap Benefit

“At all times attempt to enter enterprise with an unfair benefit.”

You’ll by no means have learn a enterprise guide like this one.

Since you maintain this particular version, you’ll have heard me converse.  You’ll have even been to my fortress; you would possibly even be a enterprise companion.  So that you’ll notice instantly this guide is written the best way I speak to audiences at my “Quantum Leap Benefit” seminars.  You’ll additionally perceive it’s not a guide for everyone, as a result of success (and the wealth it brings) isn’t for everyone.  However I do know you’ll revenue from it, as a result of it captures underneath one cowl – all of the Quantum Leap methods I’ve been pounding into folks’s heads for a number of years now.

The Enterprise sections of bookstores and libraries throughout America, the UK and Europe are filled with books that let you know methods to develop into a profitable entrepreneur.  A few of them are written by women and men who’ve achieved a good degree of success.  Others are written by professors who perceive enterprise as a concept, however have by no means had their very own enterprise.  These books sometimes take the reader by the step-by-step mechanics of beginning, rising and in the end promoting a enterprise.  Others are manuals that cowl taking an organization public, tax points, elevating capital and different subjects an entry-level entrepreneur must know.  They embody checklists, graphs and codecs for enterprise plans and letters of intent.  There are most likely nuggets of “how-to” data in these books.  However I’ve discovered most of them to be as flat and lifeless as road-kill.

However extra to the purpose, none of those books tells you methods to put together your thoughts for being tremendous profitable.  They skip over methods to regulate your perspective simply barely, so you possibly can take what I name a Quantum Leap…make hundreds of thousands of …and do it over and over!

What for those who had entry to the secrets and techniques of a person who has the energy, abilities and self-confidence to make one Quantum Leap after one other, even make them concurrently, and is aware of he’ll in the end develop into a invoiceionaire earlier than he quits?  What for those who may obtain, in his personal phrases, the knowledge of this lively multi-millionaire – not a kind of “actual property wealthy” morons or some silk-suited seminar mooches – however a person who took his personal power company from an $820 funding to an unbelievable $400 million in market capitalization in simply eight quick years!

That’s what this guide is all about.

It’s about reaching the psychological toughness and laser-beam focus it is advisable make a ton of cash.  I’ve packed this guide from starting to finish with the identical methods I’ve been thundering throughout the monetary capitals of 5 continents.  However I’ve left many of the detailed checklists to that pedantic crowd of pedestrian enterprise folks and dusty professors who write these “methods to” books.

Placing it one other method, most enterprise writers provide you with some weapons, or no less than a weapons handbook, and ship you out to face the realities of enterprise.  By means of my Quantum Leap methodology, I present you methods to put together and focus your thoughts and spirit for govt battle – towards entrenched establishments … vicious company assassins… and people nay-savers of success, the purveyors of standard knowledge.  Don’t let anybody let you know, ‘You may’t try this!’  As a result of you possibly can!  That’s the Quantum Leap distinction.

They used to name me loopy…and worse.  They’d say, ‘Dan, you possibly can’t try this!’  And, by God, I’d do it.  Then, once I made my first few million , they began calling me “controversial.” A London newspaper labeled me “essentially the most controversial man in London within the Eighties.”  (A public determine is “controversial” when he’s bought an excessive amount of cash and affect to be referred to as loopy.  Moreover, he could be loopy sufficient to sue you into oblivion.)  My British advisors would shiver and say, ‘Dan, you possibly can’t try this!’  So I’d do it.    Now, in my early fifties, I’m mellowing into “eccentric.”

I assumed I might keep retired – I positive as hell don’t need to work – however then I spotted what poor recommendation most individuals are being fed about success by “really feel good” frauds within the private growth subject.  You’ve seen them grinning and charming on TV.  You know who I’m speaking about.

I’ve develop into a enterprise success coach to a particular group of entrepreneurs who I really feel have seemingly boundless power and willpower to develop into tremendous profitable.  I additionally conduct seminars within the U.S., the UK and the E.U. – and at my 15th Century dwelling, Guthrie Citadel, close to the North Sea above Edinburgh, Scotland.

By means of my U.Ok. enterprise, the Quantum Leap Organisation, my associates and I determine entrepreneurs, and nurture them alongside in pursuit of their dream.  The success tales coming to fruition in Scotland and England are proving what I’ve stated all alongside – that Quantum Leap methods are common of their utility.  You may promote a solicitor, a correct “Metropolis gent” in London, in your dream as simply as you possibly can a lawyer in the USA, and you’ll take £500,000 from the Financial institution of Scotland as easily as you possibly can from a Second Vice President of Citi Corp.

I name my primary seminar “The Quantum Leap Benefit,” and I ship others as effectively on extra particular entrepreneurial subjects.  They’re all hard-hitting, no-nonsense seminars, filled with the brutal fact about making massive cash and are delivered “in you face.”  One attendee wrote on his critique sheet, “Dan Peña is a bulldozer of data…” – I like that!

This guide, in content material and tone, is an extension of these seminars.  It’s my reply to the query I get constantly, “Dan, you’ve stated a lot in three days.  Do you’ve got one thing I can take dwelling and skim?”  I do have such a guide, written within the late Nineties.   The QLA methods and methodologies – methods to make your first 100 million – are as related in the present day as they had been then.   Like all good recipe, the QLA recipe for high-performance and tremendous success by no means goes out-of-date.

However since our first publication, a lot has occurred on the planet, the worldwide financial system and the enterprise neighborhood. So I made a decision to replace the guide in time for the second decade of this century and for a brand new era of passionate, fired up entrepreneurial achievers.  Perhaps such as you.

Keep in mind that I didn’t write this guide to make you are feeling good inside or to stroke your vanity.  As a substitute, I provide the unvarnished fact you deserve about how company enterprise actually works, and the way you must suppose, really feel, prepare and be ready to make the system be just right for you, so you possibly can take your first Quantum Leap.

And start constructing your personal dream.


Desk of Contents

 Prologue                                                      1

 Dedication                                                    2

 Foreword                                                      four

 Introduction: Your Quantum Leap Benefit                     5

 1. Tremendous Success – Not for the Sensitive-Feely                   eight

 2. The Barrio – and the Citadel                               23

 three. Standard Knowledge – the Loser’s Crutch                  36

 four. Getting Comfy with Excessive Efficiency                 50

 5. Constructing Notion to Turn out to be Actuality                     66

 6. Creating Your Dream Crew                                  78

 7. 11 Steps That Make the Deal                              100

 eight. The Plan with No Escape                                  118

 9. Providing Lenders the Likelihood to Finance Your Dream        130

10. Extra Capital Concepts for Financing Your Deal               151

11. Acquisitions – the Secret Of Quantum Development              168

12. Your Grand Exit – Dying or Promoting                       190

13. Take Motion Now! – or By no means                              202

Appendices                                                   215

A. 11 Steps from an Thought to its Execution                    216

B. Quantum Leap Benefit Motion Struggle Plan                    217

C. The Enterprise Funding “Crimson Flag” Checklis               220

D. Phrases to Assist You Make Your Tens of millions – Peña-isms          224

E. Your Personal Pure Assets for Success                    230

F. As soon as or Twice in A Lifetime – Knock! Knock!               239

G. Charlie Soladay’s Eulogy                                  242

H. A Profile of Daniel S. Peña, Sr.                          246

I. You Can’t Do That!                                        250

J. Proud Moments – and Unhappy Ones                              256

Ok. What Folks and the Press Must Say about Dan           259

L. You’re Proper, Dan. This Stuff Actually Works!               264

M. Pattern Letters                                            269

N. Consolidation – the Technique of Consolidation:

   The Secret of exponential Development                          283


DISCLAIMER:  Seminar displays, newsletters, books, QLA merchandise and different communications will not be supposed to convey authorized, accounting, tax appraisal or different skilled or funding recommendation which is expressly disclaimed.  You’re anticipated to make use of your personal due diligence and seek the advice of your personal skilled advisors earlier than taking motion or making selections, and adjust to all relevant legal guidelines.  Bear in mind: “Examine earlier than you make investments!”  I can’t try this for you!  No presentation or communication and nothing on this guide shall expressly or implicitly bind any particular person or entity to any contract, settlement or course of conduct, or waive any a part of this disclaimer.


Chapter One

Tremendous-Success – Not for the Sensitive-Feely

‘Tremendous success is just not for the wishy washy.  Victory in enterprise, like conflict, involves the hardest son-of-a-bitch within the valley.

This can be a guide about earning money.

I don’t imply a couple of further bucks in your spare time.  Any moron can try this.  I don’t imply growing your gross sales 20%, or shopping for actual property or entering into the low cost mortgage rip-off.  I’m speaking about making a lot cash you possibly can’t depend it – you’ve bought to weigh it.

That is no “get wealthy fast” guide both.  “Get wealthy fast” implies “get wealthy straightforward,” and for those who suppose you will get wealthy straightforward in in the present day’s world, you’re both about to homicide your wealthy uncle – otherwise you’re silly.

Neither is it a kind of “wealth with out danger” books.   Accumulating cash with out taking dangers is a fantasy fed to the fainthearted or the aged who will not be a lot eager about reaching wealth as they’re fearful of turning into poor.  The excessive performers – the tremendous profitable – do take dangers.  I positive did.  Nonetheless do.  Anyone who’s not taking dangers in enterprise is just not making actual cash.  There isn’t a tremendous success with out danger.  There simply isn’t.  And no security in being a high-performance particular person.  If you would like security, this guide isn’t for you.

Lastly, this isn’t a guide that can assist you really feel higher about your self.

Standard knowledge is that for those who be ok with your self, you’ll make cash.   As you’ll see – for those who learn on – I grew an organization to over 400 million in actual market worth, engaged on the premise that all standard knowledge is crap.  The reality is that once you make some huge cash, then you’ll be ok with your self.

So why do you have to learn on?  Listed here are some causes.  I’ve constructed from scratch extra greenback worth than some other private growth or enterprise success coach who’ll ever attempt to promote you a guide.  I’ve misplaced more cash in only one dangerous deal than loads of these slick-suited guys on the “feel-good-get-rich” lecture circuit ever made of their entire lives.

What else?

I’ve remodeled 75,000 enterprise selections throughout my 37-year enterprise profession.  That’s most likely 70,000 greater than anybody who’ll learn this guide – or anybody promoting success books and tapes.  I’ve made greater than 600 monetary displays on 5 continents (all however Antarctica – there’s no cash there!), elevating over one billion throughout instances no one else may increase a cent!  And in between I’ve logged million of miles in journey, hundreds of nights in motels, hundreds of enterprise conferences, and greater than 250,000 enterprise telephone conversations.

If anyone needs to speak about extra enterprise expertise prior to now 37 years than Dan Peña – within the trenches or within the peaks – let me know.

You also needs to learn on as a result of, if you possibly can deal with it, this guide is written for you.

I’m writing to aspiring entrepreneurs who’ve the fireplace of their stomach to obtain tremendous success. I’m speaking to the homeowners of small or mid-sized companies, people who find themselves already profitable and need extra and the CEOs, Administrators and different high executives of firms who at the moment are on the lookout for geometric development in a aggressive, unforgiving market.  In brief, this guide is for “severe gamers.”

However past that circle of capitalists, anybody who seeks a better diploma of success of their life can profit from this guide.  To borrow from Joe Batten, the promoting legend and mentor to Ross Perot, whose accounts included the U.S. Military: I’m writing for you if you wish to “be all you will be.”  Now that you just’ve purchased me – I assume you haven’t browsed this far – let me guarantee you I’ve bought extra for you between these covers than you’ll discover in a complete library of sudsy proverbs and platitudes.  Therefore, the quilt value.

After I retired the second time, a couple of years in the past, I rapidly bought tired of doing nothing.  I steadily grew to become eager about sharing the brutal truths I had discovered within the enterprise world with others.  In any case, I had made tens of hundreds of thousands earlier than I used to be 40 years outdated.  Why not cross alongside the advantage of years of expertise to those that had been on the cusp of success, in order that they might take pleasure in extraordinary enterprise achievement of their very own.  And, fairly frankly, my ego demanded it.

That concept led me to make a dedication to be a enterprise success coach.  I reasoned that if different tremendous profitable enterprise performers may ship their confirmed knowledge and methods to a prepared and receptive viewers of keen listeners able to take daring motion, so may I.

I couldn’t have been extra incorrect!


The Nazis taught us how efficient a Large Lie could possibly be.  They shouted their propaganda so loudly and so usually that we within the “civilized world” accepted their crimes till the brutal fact slapped us within the face.  Immediately pimple-faced neo-Fascists scream there was no Holocaust – and loads of well-meaning folks give them an viewers.

On the similar time, a a lot smoother kind, the “success evangelists,” are infiltrating the nation, filling convention rooms and conference facilities, and feeding determined audiences the Large Lie about private success.

My introduction to the “seminar circuit subculture” was an actual eye-opener.  It didn’t take greater than 5 minutes for me to comprehend what the seminar enterprise is all about.  The unhappy fact is sort of all seminars look alike.  Most of them are the identical distillation of standard knowledge, spoon fed to you in define type so you possibly can copy it down.  And for those who’re too gradual or lazy to take notes, you possibly can at all times purchase the $495 to $2995 tape-set, handbook and even software program packages conveniently set out on the desk behind the room.  They take all main bank cards…

Much more to the purpose, if you take heed to the tapes . . .if you really learn the guide, you get the overwhelming feeling of, “Yeah, that’s proper.  I assume I already knew that, I simply by no means noticed it organized so neatly earlier than.”

After all, doofus!  All of it sounds acquainted since you grew up listening to the identical standard knowledge these guys did!  Now they’re earning money promoting you the stuff you’ve heard all of your life.

‘Obtain a steadiness between your online business life and your private life.’
‘Make an inventory of what’s good about your self and stick it in your mirror.’
‘Make an inventory of what it is advisable do that week.’
‘Set achievable targets so that you’re not upset.’
‘Purchase a used automobile, as a result of it’s already depreciated.’
‘Get a 15-year mortgage as a substitute of a 30-year mortgage.’


You could be a kind of individuals who attends seminars, buys the books, the videotapes, the cassettes and the monetary recommendation life assist techniques.  In case you are, then I believe they’re all mendacity round your property or workplace proper now gathering mud; hundreds of invested in recommendation your mother and father gave you free of charge and towards your will years in the past.

However simply as vital as realizing the content material of the standard seminar message is to show the “authority” of the smooth-tongued performers who ship their knowledge across the nation and on late-night infomercials.  I used to be appalled on the lack of enterprise acumen of so lots of the seminar presenters.  These private motivation gurus that come to your metropolis . . . these pearly-teethed infomercial guys . . . the so-called authors that line the bookstores with “how-to” success books – they’re largely frauds!

You should ask your self, what number of of those enterprise success “specialists” have made any severe cash.  Rattling few.  Subsequent ask your self in the event that they made their cash is the enterprise world?  What number of of them scrapped their technique to tremendous success within the kill-or-die company surroundings?  What number of of them began from scratch and constructed a enterprise empire value lots of of hundreds of thousands of ?  Don’t hassle scratching your head.  The reply is: hardly any.

It didn’t take me lengthy to study that almost all of those phonies have made what little cash they do have within the seminar enterprise – taking your cash!

I rapidly found that I’m the solely multimillionaire I do know of on the seminar circuit who made my cash within the actual enterprise world, creating 100 million greenback empire.  As you’ll study within the subsequent chapter, I wasn’t simply uncovered to 400 million of transactions someday.  I created an organization that catapulted to a value of over 400 million on a serious inventory alternate – beginning with a telephone . . . a leased fax machine . . . and $820.

One other query.  These individuals are presupposed to be instructing you methods to develop into profitable, which is a code phrase for “wealthy.”  However what number of of them are multi-millionaires?  Few if any.  In actual fact, the one one I do know is an effective good friend, Ted Nicholas, one of many most interesting advertising copywriting and self-publishing guru within the nation, perhaps on the planet.    A whole lot of the remaining reside in rented properties and are dodging the tax man.  But they’re telling you methods to get wealthy!

Before you purchase your subsequent guide or tape, contemplate the writer and ask your self, ‘Is that this man the place I need to be?  Is his success story the blueprint I would like for my success?  And the way did he make his cash?  Within the enterprise area, or promoting books and tapes, and placing butts in seminar seats?
Give it some thought.


I’m not going to let you know what I believe you need to hear so that you’ll like me.  I don’t care for those who like me or not.

I additionally found one thing fascinating about these roomfuls of seminar attendees I assumed had been so wanting to take “daring motion.”  I used to be shocked to find the extent of apathy of the common seminar attendee.  Most of them are extra eager about listening to feel-good tales and nice proverbs than the fact about turning into tremendous profitable.  Most of them simply need to be stroked, to listen to “You’ve already bought inside you what it takes to succeed.  Attain inside and draw from the wealth of your personal potential.”  They need validation that they’re okay, within the custom of “I’m okay, you’re okay.”  What crap!



Take some dangers.

The tremendous profitable perceive that danger is important to develop.

The tremendous profitable even have a unique perspective on danger.   A number of years in the past, a man named Charles Givens made a ton of cash on a guide he referred to as Wealth With out Threat.   He put collectively a complete program based mostly on money-making/money-saving concepts, employed some used automobile salesmen, and peddled his program in lodge convention rooms everywhere in the nation.   An in depth examination of his guide revealed that nearly all his “concepts” had been little concepts to make a bit of cash right here, save a bit of cash there – stuff any monetary advisor may let you know.

The one individuals who grew wherever close to “tremendous profitable” had been Givens and his internal circle of associates.   His converts saved a couple of dollars on insurance coverage premiums, made a bit of cash in actual property – largely “flipping homes” – and thought they had been wealthy.    However with out taking dangers, they had been all small potatoes, and finally the Givens group was dragged into court docket and has lengthy since disappeared.  (Givens’ legacy is the half-hour “Paid Promoting” TV program – the infomercial – and a era of expert and dapper pitchmen who nonetheless work the seminar circuit making an attempt with solely restricted success to duplicate the Givens phenomenon.)

The genuinely tremendous profitable perceive that danger is important to develop.  In my seminars I consult with the “Quantum Leap,” an explosive, geometric development in your organization that merely extra gross sales or new places may by no means obtain.  A Quantum Leap requires danger.

Certainly one of my favourite “disciples” was a younger man named Fidel Vargas, certainly one of a gaggle within the mid-Nineties I referred to as the “Mexican morons.”   I rapidly noticed Fidel’s potential and paid for him to attend the seminar at my very own Guthrie Citadel in Scotland.    Very similar to myself, Fidel was a product of the Los Angeles barrio – besides that this Latino firebrand accomplished his undergraduate work and MBA at Harvard.   He additionally made nationwide information a number of years in the past by turning into the youngest mayor in the USA at age 23 – of Baldwin Park, California.  Nowadays, he runs a enterprise cap fund for an funding agency in Southern California.   QLA made some lasting impressions on Fidel.

“Dan Peña struck me instantly as larger-than-life,” Fidel stated just lately, “any person decided to squeeze each final drop of juice out of life.  The teachings of QLA are easy however highly effective.  You’ve bought to take dangers to be actually profitable.  You’ve bought to be prepared to throw your hat over the wall and commit your self to your dream.   Dan additionally taught me that almost all obstacles to success are created in an creativeness pushed by worry of defeat, and by listening to the platitudes of standard knowledge.”

Should you’re already in enterprise, you perceive danger.  Bear in mind once you first bought began?  Didn’t establishing that enterprise require danger?  Doesn’t marriage require a component of danger?  Or elevating children, or shopping for a brand new dwelling?  Then why achieve this many individuals who take dangers in different areas of their lives shudder at taking dangers in rising their enterprise?  Regardless of how tight your technique and the way positive of success you’re on a given deal, the specter of danger lurks at your facet till signatures are on paper and the cash is in your financial institution.  And ideally spent!

I imagine that for those who’re not taking dangers to develop your online business, it begins to wither.  I hate somebody to inform me every part is working easily.  By definition, I do know their enterprise is just not rising anymore – and doubtless dying.  They’ve forgotten that from chaos comes order.

Some folks take a danger or two, and fail, and retreat beneath their shell of security.  Failure destroys their self-confidence, generally for the remainder of their life.

In 1955, on the peak of the Chilly Struggle, all people had atomic bombs on their minds.  Faculty children had been drilled to cover underneath their desks so a 50 megaton bomb detonated downtown would miss them.  My father, the L.A. policeman, was lured into investing $10,000 within the Luck 13 Mining Firm, an outfit with uranium mines in Nevada.  It was a con job, a rip-off, and he misplaced his ten grand, which in 1955 was a small fortune.  However perhaps extra damaging to him than the monetary loss: he was disgraced in entrance of his household and associates and laughed at for years afterwards.

In 1958, Dad had an opportunity to purchase an undeveloped piece of land northwest of Los Angeles for $3000 – the intersection of Topanga Canyon and Ventura Blvds.  All 4 corners!  He turned it down.  No use being made a idiot of twice, he will need to have figured.  The following time that property was bought it went for $640,000.  Then three.5 million, then eight million.  The final time we regarded, one nook bought for $12 million!  For the remainder of his days, Dad didn’t wish to drive up in Northwest L.A. round Woodland Hills.  One failure drained his resolve to ever take one other danger.


By no means worry failure – Perceive it.

The tremendous profitable even have a unique tackle failure.   They perceive that failure is what occurs once you do one thing.  The best successes on the planet additionally skilled the best failures.  The all-time strikeout file in main league baseball is held by… Babe Ruth.  However we don’t bear in mind him for his strikeouts.  We bear in mind him for setting a house run file that stood for many years, lengthy earlier than efficiency enhancing medicine destroyed America’s love affair with baseball.  Nobody cares concerning the Babe’s strikeouts.  The purpose is he stored swinging the rattling bat!  Most of us by no means get out of the dugout – not to mention as much as the plate.  These folks not solely marvel why they by no means hit a house run – they even begrudge the decided hitters who do.

Donald Trump has misplaced billions in his monetary offers.  However who cares?  He has made billions extra together with his profitable ventures, and he simply retains swinging the bat.  After stumbling into the New World, Christopher Columbus failed in his subsequent explorations and died a poor and upset man.  However on Columbus Day will we have fun his dying destitute?  After all not.  We have fun his success.

This jogs my memory of a narrative about Tom Watson, Sr., founding father of IBM, being requested by a younger administration trainee, “Sir, how do I get to the highest of the administration ladder right here?”  Watson instantly replied, “Double your failure price, son.  Double your failure price.”  His level was, after all, that extra failures may solely end result from extra tries, extra initiative, extra danger taking . . . all of the actions required for development.

Most of Thomas Edison’s experiments failed miserably – hundreds of them.  He thought direct electrical present (DC) was the reply to lighting the world, and that alternating present (AC) was a passing fad.  He was incorrect.  And no one cares.  As a substitute, we’re indebted to Edison’s genius and his willpower each time we activate a lightweight bulb, or hear recorded music, or watch a film.

For the tremendous profitable, failure is a invaluable lesson.  It’s a highway to not take once more, or no less than underneath the identical situations.  After which they transfer on.  Failure is nothing greater than testing.  As Edison stated, “Success is 99% perspiration and 1% inspiration.”  To the excessive efficiency particular person, “Concern” is False Expectations Showing Actual.

As a excessive efficiency particular person, you’ve got the arrogance in your judgment to face by no matter choice you make.

The sure-fire method for failure? Attempt to please all people.  That’s the most important motive most individuals by no means obtain success.  They attempt to hold all people completely satisfied. In consequence, they fail and the folks they had been making an attempt to please don’t give a rattling.  As a substitute of listening to everybody round them, they need to have consulted inside themselves.  They need to have trusted their instincts.  They need to have listened to their instinct.


Hearken to your instinct – It’s nearly at all times proper.

Instinct performs a robust function within the decision-making technique of a excessive performer.  Through the years, ladies have tried to monopolize instinct.  “Girls’s instinct” is a given, however what about “males’s instinct.”  I believe instinct is what we name intuition in animals, a primal survival talent.  All of us have a way, a intestine feeling about conditions affecting our greatest pursuits.  Often we run into issues once we ignore our instinct.
These days the tyranny of computer systems has undermined our reliance on instinct.  Too usually we “Excel” issues to demise.  Suppose you’re a man at a celebration and also you meet a sexy lady.  Her smile appears, effectively, greater than pleasant.  She touches you a large number, innocently.  You realize she’s sizzling.  You don’t must run again to your workplace and “Excel” it.  You don’t have to consider it.  You know.  Enterprise is way the identical.  However standard knowledge dictates we over-complicate points as a result of, in any case, our world could be very difficult now.  The Web, private computer systems and different digital breakthroughs we wouldn’t have dreamed of 20 years in the past give us entry to a universe of knowledge we are able to use. I personally imagine that reliance on the pc will be the only largest disadvantage to being a excessive efficiency entrepreneur.  However even I bought on-line in April 2001, as a result of it has develop into an integral a part of all our private and enterprise lives.

Neglect what others suppose.

Too many fear extra about what others will take into consideration their choice than they do the knowledge of the choice itself.   What are the blokes I play golf with going to suppose?  What’s going to obnoxious cousin Rudy say? Or Aunt Martha who has cartons of Amway merchandise in her storage?  Come on, do you suppose Invoice Gates provides a hoot what others suppose?  You suppose Trump provides a rattling for the opinions of “specialists” making a fraction of his cash?  After all he doesn’t.   The very fact is, you must have all the information it is advisable decide.   You’ve completed your investigation and due diligence.   You’ve met and sized up the opposite gamers.   Someplace deep inside, your intestine tells you this is a chance it is advisable seize.

In distinction, the excessive efficiency particular person corresponding to myself measures the dangers, makes the choice, takes motion . . . and by no means thinks, “Effectively, perhaps I ought to have completed this or that.  Perhaps I made a mistake.”  As a excessive efficiency particular person, you’ve got the arrogance in your judgment to face by no matter choice you make.  And also you’ve bought extra to do than second-guess your self.  You’ve bought different vital selections – so you progress on.  With out trying again.  I usually say, “I could also be incorrect – however I’m by no means unsure.”  How else may I’ve made these 75,000 enterprise selections?


By no means look again.

Yet one more prerequisite for tremendous success.  The excessive efficiency particular person by no means seems again.  Have you learnt somebody who suffers from terminal consumers’ regret?  That particular person retailers for a brand new automobile, new dwelling, new costume or new something after which makes a purchase order.  The following day, she or he begins to revisit all the explanations the merchandise they didn’t buy was a greater purchase.  Quickly they’re depressing. If they’ll, they return the merchandise for a refund, and begin the identical tortuous procuring course of over once more.  They’ll by no means be happy as a result of they don’t have faith of their means to decide.   Make each choice as if it’s your drop-dead remaining phrase on the matter.  Down the road, you’ll have to do a mid-course correction based mostly on the dynamics of enterprise.   However that’s not trying again – that’s preserving your eyes ahead towards the place you’re headed.    Large distinction.

Make the sacrifice of Pay Value to Motion….Take dangers…  Don’t worry failure…  Hearken to your instinct…   Keep away from standard knowledge… Ignore what others suppose…   and by no means look again.

As we put together to launch into the ways and methods of the excessive performers, you’ll have already discovered this isn’t going to be a comfortable drift by mainstream considering.  Like they are saying in Texas, the place I discovered the oil enterprise, this guide is written for individuals who need to hunt with the large canines – and pee within the tall grass!

Tremendous success is just not for the wishy washy.  Victory in enterprise, like conflict, involves the hardest son-of-a-bitch within the valley.  Not the touchy-feely.  I can not consider a single excessive efficiency success who’s touchy-feely.  In the event that they exist, I’ve by no means met one.  Excessive performers are the gladiators of the glass towers.  They’re powerful, they take motion, however by no means take prisoners.  They make errors and by no means look again . . . they usually make some huge cash.

I don’t care if I’ve to tug, push, slap, kick or cajole you to tremendous success.  You’ll not essentially like me, however I don’t give a rattling.  What I do give a rattling about is making you into an excellent success, and serving to you make huge sums of cash.

Should you’re , we’ll get all the way down to specifics quickly sufficient.  However first it is advisable perceive who I’m, so you recognize Dan Peña has the credentials to kick your apathy into motion for the subsequent 12 chapters.


So why did Dan Peña, iconoclastic curmudgeon of the enterprise world, determine to get into the seminar enterprise and write a guide?  As a result of my aim is to vary the best way private success growth methods and enterprise success teaching are communicated to the world – and make one other ton of cash, after all!

I’ve carried out my success methods constantly over many of the previous 35 years and made tens of hundreds of thousands within the course of, however I’ve one other distinctive benefit that works to your profit.  I’m not going to let you know what I believe you need to hear so that you’ll like me.  I don’t care for those who like me or not.  If you would like a good friend, purchase a canine.  I don’t care for those who don’t take heed to what I’ve to say.  I’m not on this enterprise to make associates and to be your good friend.  (Should you personally knew the only a few excessive performers of in the present day, guys like Donald Trump, Richard Branson or Steve Jobs, you’d perceive they don’t give a rattling if folks like them or not.  Private acceptance by the plenty is simply not on their agenda.)  I’m on this enterprise to provide the alternative to learn to be enormously profitable.  Despite the fact that half-truths and misinformation are simpler to promote, I’m going to provide the no bullshit, unvarnished fact.

After I first began lecturing, I talked to my audiences like I might speak to my workers, expletives and all.  Half of these audiences, largely ladies, would stand up and go away within the first fifteen minutes.  I didn’t care, as a result of I used to be talking with ardour and true to life.  “That is the best way the tremendous profitable speak within the glass towers of success,” I advised them.  “So get used to it.”  If that they had seen the film Wall Road, that they had already heard a reasonably consultant dose of the language utilized in the actual world.  They left anyway.  I used to be amazed to see their naiveté.

My advertising advisor and the individuals who schedule seminars lastly stated to me, ‘Dan, you’ve bought to tone it down.  A few of these individuals are actually eager about what you’ve bought to say, however you’re offending them along with your language.’  So I toned myself all the way down to develop into a kinder, gentler Dan.

Paying the Value for Tremendous Success

Now that I’ve given you an thought of the place I’m coming from, let’s speak about a number of the fundamentals of turning into tremendous profitable.  To start with, it’s not straightforward.  Each worthwhile aim in life has what I name a “Pay Value to Motion.”  To attain that aim you will need to take motion that requires you to pay a value in another space.  It’s a commerceoff.   The mooches in the seminar circuit let you know, “You may have all of it.  You could be a well-rounded mother or father, make a bundle of cash and be liked by all.”  That’s crap.  The reality is, it’s a must to quit one thing to get one thing.  All through this guide, you’ve bought to ask your self – what are you prepared to surrender, or to commerceoff, to get what you need?

If you wish to develop into an Olympic javelin-throwing champion, for instance, your Pay Value to Motion is giving up evenings and Saturdays with the boys (or ladies) and throwing the javelin a zillion instances.  You’ll have to surrender beer and go on a particular energy-building food regimen.  You could even have to surrender your job and get a brand new one which allows you to throw the javelin extra.  However you pay that value.  You need to get to the Olympics.  And also you don’t need to deliver dwelling a Bronze or Silver Medal.  You need a Gold Medal and also you’re prepared to pay the value.

On the Beijing Olympics in 2008, one celebrity emerged at Beijing’s Nationwide Aquatics Middle – the well-known “Water Dice” – a younger man who exemplified paying the value.  Throughout years of preparation, American swimmer Michael Phelps sacrificed the carefree lifetime of different guys his age in order that he may develop into a Gold Medal athlete   His motto was, “Eat, sleep and swim.”  As a part of his monastic routine, he averted followers, associates and even members of the family who would possibly divert his time and a focus from reaching his aim.  It was a value he was prepared to pay to be the most effective.

It’s not typically recognized, however Phelps was assembly and overcoming challenges lengthy earlier than he’d even heard of the Olympics.  When he was a toddler, a couple of “specialists” doubted whether or not he would be capable to accomplish something.   Even in pre-school, lecturers complained that he couldn’t keep quiet, sit nonetheless, or focus. “Your son won’t ever be capable to give attention to something,” one instructor advised his mother and father. He was later identified with ADHD – consideration deficit hyperactivity dysfunction.

Someplace alongside the best way, younger Michael discovered to focus.  His typical 18-hour day previous to competitors at Beijing 2008 started at 5:00 each morning.  Each hour, actually each minute was scheduled to scale back out-of-pool time.   Through the Olympics, to maximise TV viewer ship within the U.S., the preliminary competitions had been held at night time and the finals had been held the subsequent morning, a grueling day even for champions.  Phelps dismissed speak of constructing schedules much less strenuous.  “Should you can’t stand up to swim within the morning, don’t go.”

That degree of dedication leads to the subsequent lesson: Tremendous success, whether or not it’s within the Olympics or within the boardroom, is just not for everyone.  After I was constructing my fortune, one value I paid was not seeing my household and never being dwelling for 242 days in the course of the first yr of my daughter’s life.  And I used to be not often dwelling to have fun the birthdays of my three children.

You could bear in mind how Michael Phelps’ dedication paidoff.  He received eight Gold Medals in Beijing, eclipsing the file set by American swimming legend Mark Spitz on the Munich Olympiad in 1972.  I ponder if Michael’s childhood lecturers and the opposite “specialists” had been watching.

That expensive Pay Value to Motion is probably not for you.  It isn’t for most individuals.  That’s why there are so few: Ted Turner’s and Ross Perot’s and, sure, Mary Kay Ashe’s on this world.  However – and that is vital – that’s all proper.

Mark Zuckerberg adopted the basic American success method set by Invoice Gates and different “technowhiz” children.   Mark paid the value, spending extra of his younger years tinkering over a pc than he did being a typical teenager.  The repay?  He redefined “social networking” for the 21st Century and based the enormously common Fb.  That phenomenon now claims greater than 70 million lively customers worldwide and provides Zuckerberg, a 23-year-old very eligible bachelor, a internet value of $1.5 billion.   But I doubt whether or not he would suggest his path to tremendous success for everybody.

Should you put into motion simply some of the methods I provide you with on this guide, you’ll be a complete lot extra profitable than you’re in the present day.  And, by the best way, you’ll save some huge cash by not shopping for extra tapes and books at future seminars.

Lots of people I speak to imagine it’s a must to be extremely clever as a way to be extremely profitable.  I’m dwelling proof you don’t.  However let’s suppose for a second you’ve got an IQ of, say, 100.  That’s common.  On this instance, I could be taking some away from you; then again, I could be supplying you with a bit of.  (Those that’ve spent loads of time in search of Common Fact by seminars, books and tapes, and those that ask me obtuse questions throughout seminars most likely have what I name a “room temperature IQ” . . . a cushty 72.)

Let’s additionally fake I’ve bought a 100 IQ as effectively (though my outdated friends from faculty days would argue the purpose).  Can anybody have ten instances our IQ?  So far as I do know, the best IQ’s ever recorded had been within the 240 vary (160 will qualify for membership of an elite Excessive-IQ group referred to as MENSA).  So it’s not potential for anybody to have ten instances our IQ – and even 5 instances for that matter.

So how in hell do folks make ten instances extra than you make?  How do folks make a hundred or a thousand instances what you make if they’ll’t have 100 or a thousand instances our IQ?  How?  I’ll let you know how!  As a result of they dream greater than you.  Their expectations are greater than yours.  That’s how.
Certainly one of my colleagues in recent times has been Peter Sage, an lively and extremely profitable British entrepreneur, adventurer and worldwide bon vivant.   Peter says that when he has an inspiration for a brand new enterprise, if he has any thought of methods to deliver it to actuality, he’s considering too small.   Now that’s my type of considering!

I’m usually requested, if I had my life to reside over once more what would I modify.  I’d solely change one factor.  I’d set my targets greater.  That’s proper.  With all my mega-success, I’d nonetheless set my targets greater.

What about you?

Have you ever set targets that can help you “be all you will be?”  If not, studying this guide will probably be an astonishing revelation.  On the danger of overstatement, studying this guide may change your life.  Following the techniques and methodology within the chapters forward may change the course of your future.  I say “may” since you should take motion to vary.  Change is completely important.  I would like you to know proper now that doing the identical issues again and again, such as you’ve at all times completed them, and anticipating totally different outcomes, is madness.

You see, these high-performance people, like myself, obtain tremendous success as a result of they need it greater than you.  They forge favorable circumstances through the use of the 2 benefits of excessive efficiency enterprise folks – practiced abilities and drive of excellent habits.  Or as Jim Ryun, the previous world file holder within the mile stated, “Motivation will get you began; behavior retains you going.”  Belief me on this.  Intelligence has nothing to do with it.