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Consideration Copywriters: Turbo Cost Your Revenue With This Insider Info!
“Turning into a Wildly Profitable Copywriter Is No Accident. . .In Simply four Hours, Dan Kennedy Reveals His Confirmed Techniques to Make MORE MONEY and Get MORE CLIENTS for Your Copywriting Enterprise”
Pricey Fellow Copywriter…
Think about sitting at lunch with one of the costly, in-demand freelance copywriters on the earth. He’s a self-made millionaire. You’re a copywriter. there are secrets and techniques he may share, assured to blow up your earnings. You get to ask ANY enterprise query that’s in your thoughts. No interruptions. No distractions. What would you ask?
Properly in January of this yr, I had that chance. Dan Kennedy might be the HIGHEST paid copywriter alive. So when he provided to seek the advice of with two copywriters (me and one other copywriter) over lunch whereas at his $10,00zero a head Gross sales Letter Workshop in icy Cleveland, Ohio, I jumped at it!
Now I’ve been making a darn good dwelling as a copywriter since 2002. However sitting at that lunch desk listening to Dan, I rapidly realized what a rookie I’ve been relating to the enterprise facet of copywriting.
Most Copywriters Stink at Enterprise
The nuggets of knowledge he threw out had been jaw-dropping. He casually talked about most copywriters don’t have the primary thought of find out how to benefit from a job. (Responsible as charged.)
Then he reeled off how copywriters ought to…
- be paid on efficiency
- retain rights to repeat exterior the market
- robotically look to increase the task
- be capable of ask for the payment with out flinching
- know find out how to ask for entrance finish cash AND again finish cash
- and a lot extra!
I used to be dumbstruck.
Right here I believed I used to be working a profitable copywriting enterprise, however the reality is…
…I Was Leaving a Ton of Cash on the Desk!
First I felt sick. Then exhilarated. I’m already doing the laborious work! All I wanted to do was change the way in which I approached the BUSINESS of copywriting. And I’d be making A LOT MORE MONEY for the SAME AMOUNT OF WORK! I used to be biting on the bit for extra, MORE, MORE data from Dan. If solely I may get him to maintain speaking for hours…
Proper then and there, I began scheming. How may I get Dan to surrender that data over extra time than simply an hour’s lunch? Then it hit me! What if I may interview him in an unique teleseminar explaining the enterprise facet of copywriting!
Sensible! However there have been a number of strikes in opposition to me.
First, Dan not often provides interviews. He enjoys his free time and his greater than a dozen racehorses. Plus he will get over $1 million for copywriting annually (and doesn’t even take into account copywriting his “full- time occupation”!). Why would he take into account divulging his closely-guarded secrets and techniques to little ole me?
Properly I didn’t hand over. I considered each angle to persuade him. Perhaps it could make him really feel good that he was giving again; serving to different copywriters reduce their studying curve. Additionally, he’s is near retirement. Since he received’t be competing within the market quickly, why not move on his legacy to these of us who would admire it.
I imply, there may be NO OTHER PLACE for us to go be taught this data.
Properly, it took a number of months of pleading, begging and cajoling, however lastly Dan caved in! For one-time solely, Dan has agreed to be grilled for this very particular 2 half teleseminar…
- The Anatomy of Large Cash Copywriting Tasks and Consumer Relationships. Precise examples…the place they got here from, how they developed, work finished, outcomes – in instances the place charges plus royalties exceed $100,00zero.00 per job. (This can be a behind-the-scenes take a look at Dan’s multi-year relationships with purchasers who repeatedly pay him over $100,00zero.00 per task.)
- Contracts.Dan shares key objects all copywriters ought to embrace of their contracts. (Lacking simply one in all these might be hazardous to your revenue).
- Secrets and techniques to Prolific Output.Most copywriters are means, means, means too s-l-o-w to make any actual cash! (Dan did over 40 main tasks in 2004, at a median payment of $50,00zero.00+, plus royalties – all part-time.)
- Fast Fixes. rapidly beat controls…rewrite and increase outcomes of his purchasers’ prior campaigns…flip one-step into multi-step junk mail campaigns…his “tips” for dramatically rising response that truly has little to do with ‘copywriting’ however ought to be utilized by each copywriter. (You’ll be shocked when your perceive how easy, but highly effective these methods are!)
- THINK and Develop Wealthy Writing Copy. Frankly Dan believes most copywriters’ personal serious about themselves, their purchasers, the way in which they “ought to” conduct enterprise, how they receives a commission, and so forth is ALL unsuitable and limiting. (Wealthy individuals DO suppose in a different way. Shift your pondering and also you shift your checking account.)
- Publish or Perish. Why and find out how to promote your self by writing articles, books, and contributing to others’ books. Shock: why your “ezine” could also be crippling your charges. The one factor you need to positively publish and disseminate. (And find out how to receives a commission effectively to shamelessly promote your self.)
- Converse and Be Sought. You do NOT should be Tony Robbins or another Charismatic Dynamo to talk successfully and persuasively about copy to get talking alternatives that yield purchasers. One of many quickest methods to draw the purchasers you need (and who will need YOU) is by talking.
- Kennedy’s #1 Rule of Enterprise. Each minute you’re not adopting this philosophy, you might be shedding cash. (This philosophy has served Dan effectively for over 25 years. He has raised his base payment yearly for the previous seven years.)
- Capitalist Economics #101. The financial regulation you need to have working for you reasonably than in opposition to you. (It’s wonderful what number of copywriters merely overlook this essential key.)
- Large Classes from Giants of the Copywriting and Promoting Worlds.‘Gems’ that influenced Dan enormously from John Francis Tighe, Gary Halbert, David Ogilvy, Robert Collier, and lots of others. (These tried and true details have a excessive return.)
- Ought to You Be Your Personal Consumer? With the facility of data advertising and marketing, the best charges you’ll ever get would possibly simply come from writing copy to promote your personal data. (John Lennon understood this wealth secret…now you’ll be able to too.)
- Get a “Milk Cow” Account Or Two. Dan exhibits you find out how to effortlessly pay the sunshine invoice every month whereas constructing your copywriting profession. (No ‘ravenous artists’ allowed in copywriting.)
- Leap Frog to Large Revenue Quick. Be a part of a “parasite-host” three way partnership that’s already in place. (When you’ll be able to write copy, you’ll be able to write your personal ticket.)
- Get Paid Handsomely for “Precursor Steps”. promote issues in addition to copywriting to the brand new, virgin shopper (particularly these not accustomed to paying for copy.)
- Keep away from the “Work for Free” Lure. Dan exhibits you find out how to cease getting beat up and abused, going to prospecting lunches, spending hours on the cellphone, doing free critiques, chilly calling and getting your mind sucked dry free of charge. (Dan stopped the insanity after his first three months in 1974.)
- The place to Get Extra Shoppers. Dan has NEVER gotten a copywriting task by means of an agent…NEVER marketed….NEVER finished something free to get purchasers (not even taken them to lunch) in almost 10 years. You don’t should both. Dan will let you know find out how to get all of the purchasers you may probably need. (This yr alone, he has turned away over $200,00zero.00 value of copywriting work.)
- Grasp Consumer Administration. Be taught to cease losing time with potential purchasers who can’t (or received’t pay) you massive sums of cash. Hold dysfunctional purchasers from screwing up the implementation. And put the kibosh on ‘copy by committee’ (preserve the shopper’s partner, brother-in-law, staff, neighbor from interfering.)
Plus You’ll Be taught These Priceless “How To’s”…
- go from ‘zero to 60’ and get these first purchasers, quick
- get to a 6-figure revenue…even in the event you’re a rank newbie…in 12 months or LESS
- double your revenue OVERNIGHT in the event you’re already a longtime professional
- What particular standards you need to use to decide on which purchasers you spend your useful time with
- deal with the shopper who desires to “keep awake in the course of the operation” and alter what you’ve written (ugh!)
- deal with shopper queasiness about robust copy, objections to lengthy copy and different ignorant, meddling and dangerous habits
- effortlessly overcome a shopper’s resistance to your concepts
- write scorching sizzling copy for uninteresting, boring, strange merchandise or companies
- banish your personal biases and shopping for patterns relating to writing successful copy in your purchasers
- overcome shyness and develop the assertive gross sales mentality you have to write exceptionally efficient direct-response copy
- keep away from ever doing “proposals” and break freed from aggressive comparability to different writers prepared to work for peanuts
- juggle a number of priorities, purchasers, tasks, even a “day job” and nonetheless be a prolific, efficient copywriter (Bear in mind Dan himself works with 30-40 purchasers, a number of copywriting jobs, writes one to a number of books a yr, three newsletters a month, runs high-end teaching applications, consults, speaks and races horses. In actual fact, he actually wrote the guide on this topic – “NO B.S. TIME MANAGEMENT FOR ENTREPRENEURS”.)
If You Are Critical About Making a Full-Time Profession As a Copywriter, This Is The One Occasion You Should NOT Miss!
However how are you aware if “Insider’s Information to the Nuts and Bolts of Operating a SUCCESSFUL Copywriting Enterprise” is best for you? Properly, first you need to be brutally sincere with your self, your ability degree and (most significantly) your MINDSET. This occasion is for you in case you are:
A longtime professional capable of verify your ego on the door and take into account new and radically totally different (however PROVEN) approaches to optimizing revenue as a copywriter. ¨ A relative newbie with strong writing expertise who struggles from job to job and is lastly able to take a giant leap up in earnings. ¨ Rank newbie who is aware of just about nothing in regards to the enterprise however believes she or he has what it takes to be a talented copywriter and is on the lookout for a head begin.
Dan requested me to be VERY CLEAR to you about what “Insider’s Information to the Nuts and Bolts of Operating a SUCCESSFUL Copywriting Enterprise” so you already know what you’re getting your self into.
What It IS…and What It Is NOT
It’s NOT about find out how to write copy or enhance your copywriting expertise. (All registrants ought to already be expert or assured about studying these expertise. The main focus right here is to be taught to construct a profitable enterprise.) ¨
It’s NOT a typical direct advertising and marketing coaching. (Many well-known copywriters whose reputations are far larger than their charges and incomes can be insulted and irritated at what Dan guarantees to share.) ¨
It’s NOT for the terribly timid, faint of coronary heart, or weak-minded. (Dan’s enterprise strategies are daring and unconventional. However they WORK.) ¨
It IS two coaching calls on October 4th and October 11th (one week aside) that final a minimal of four hours (That’s like half a day of consulting with Dan Kennedy – $three,900 for personal purchasers!) These calls are recorded, transcribed and distributed to you, the registered attendee. (NOTE: You can be requested to signal a non-disclosure settlement earlier than you might be accepted within the course.) ¨
It IS a possibility for you, the registered attendee, to submit your private copywriting query to Dan. Entry to a guru like Dan who has achieved a lot is exceptional for many of us copywriters. He’ll reply all he can over the last 45 minutes of the decision. (You’ll get a possibility to ask your query if you register.) ¨
It IS me interviewing Dan in regards to the BUSINESS of freelance copywriting and consulting. (What Dan is revealing can’t be present in any guide, workshop or class. That is the primary and solely time he’s prepared to open up and allow us to ‘look beneath the hood’ of a profitable copywriting apply.) ¨
It IS about making the most important quantities of cash you’ll be able to. (If blatant give attention to making a living is offensive or intimidating to you, Dan recommends not registering.) ¨
It IS about discovering, attracting, acquiring, retaining and managing purchasers for optimum revenue. (Dan has shopper relationships right down to a science. That’s why over 80% of all purchasers who ever rent him as soon as, do it over and time and again – IF they will get in his calendar.)
Who Is Dan Kennedy And Why Ought to You Care?
Portions have already been written to indicate you who he actually is, I raised this from his website though about John:
“Dan Kennedy is globally named a ‘millionaire- ’ helping individuals in solely about each group of firm, producer change their concepts. Stress-free, extreme model that reduces in the direction of the first of the issues in methods no extra promoting ‘guru’ does, and informs it-like it is in a, though he is been named the “Professor of Extreme Actuality” since he’s attractive, irreverent, cynical.
John Kennedy’s steering might be transferred to a distinct with unbelievable achievement in a single totally different space, enterprise, or occupation with wonderful simplicity. He is a primary advisor copywriting, in-direct promoting, strategies which might be net, and income enhancement methods.Kennedy’s prospects embrace single entrepreneurs to corporations which might be massive. Listed below are only a couple illustrations:There’s the couple who got here by having an thought to John, a hill of debt. Considerably lower than 2 yrs later, they’ve zero debt together with a house based mostly mail order firm producing over $250,00zero.00 per 30 days having a 40% web income margin.Or, there’s the in the present day massive Guthy Renker Company, well-known for its star infomercials with Victoria Major and Vanna White, and its personal Tony Robbins infomercial. Guthy renker is simply 800-million greenback+ yearly firm in the present day, and John is a vital particular person of their brain-trust since their preliminary infomercial (Imagine and Develop Wealthy). And in addition the report continues and on.As well as, Kennedy could be the “hidden genius” behind full-page journal and tabloid adverts you’ve really noticed in such vital magazines like Achievement, Inc., Businessman, International locations Firm, USA TODAY, and Additionally The Wallstreet Journal.His multiple-action in depth junk mail methods he creates for herself alongside together with his purchasers have now been obtained by lots of of giant numbers of individuals creating huge sums in income.Though John seldom talks anymore, other than actions backed by Glazer-Kennedy Innercircle or maybe just a few choose occasions for private prospects, he was beforehand among the many most generally used, in demand audio system on Advertising and marketing – subjects. Sequence-which are at or out there on-line bookstores.Kennedy is not easy to conduct enterprise with. He retains a troublesome routine of visiting speaking, copywriting, coaching, creating infomercials and controlling their very own firm. He is by no means in his office, by no means requires contemporary ‘non-public’ prospects and calls are requested to publish data earlier than acquiring a cellphone session with him. Militantly resistant to utilizing his second misplaced for performing so….Dan’s property of applications and has often together with different cash making provides and your understanding curve.” will not simply trigger you to extra profitable, however could cut back many years aside